List-Building: Working With Your List - This is because...
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This is because people see multiple messages from the same person with the same information. In many cases, it can also be used as a strategy to actually increase your response.
Do some people unsubscribe? Inevitably!
But to tell the truth, I don’t test unsubscribe rates, and the reason I don’t test unsubscribe rates is because it’s depressing. If people don’t want to read my messages, I figure they can unsubscribe from my list. If they do enjoy my messages, they can stay on board.
You may also hear all different things about which day to send emails to your list, the best times to send emails, and such. As a general statement, the earlier in the day you send your mail, the better. In my experience, that is really what it comes down to. If I send emails to my list later in the day, nine times out of 10, I won’t get as much of a response as if I sent them early in the day.
And as far as what day to send them? Every day. That's what I try to do. Then, my lists expect the messages, and many list members look forward to getting a message from Tellman. But you can train your list to look for something from you every day, every week, whatever, but you have to write to your list on a regular basis.
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