List-Building: Why Sites Come Last And Lists Come First
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People often ask me, "I bought a website, but it’s not really what I want it to be.Where do I go to find someone to help me get it right? "
"Whoa!" I say, "Back up." Finding a web designer is very easy. But should you even begin looking?
The problem is that when most people start out, they say, “I want a website and I think I want it to look like this.” They might pick out five or six different websites (by the way, I’ve done this). When I was first starting out, I hired five or six website designers to do stuff for me. It was all on barter because I didn’t have any money and none of the websites made any money for me. They were absolutely beautiful and they didn’t make any money!
What I learned was that how I want a website to look means nothing. Building a list and learning how my customers want a website to look means everything.
What I’m suggesting to you is that perhaps you don’t want to design a website yet—perhaps you want to focus on building a list and learning what the elements are of a really great website that *sells* first, so you don’t waste time, effort, energy, or money. Even before building web sites, other bases need to be covered.
The first thing is to decide what you're going to sell online or what kind of service you want to provide in what area.
Next: So, where's the... >>
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