List-Building: Put Some Teeth In The Back End
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People often ask, “We’re going to be giving away some ebooks—what’s the best way to monetize that?”
Ultimately, you want to monetize this by building a list. That’s the simple answer. If you’re not doing that, you’re shooting yourself in the foot.
But I would do two more things:
Number one is that I would do as much as I could to force the opt-in to your list before they get the ebook.
Number two is that I would assume that people are going to spread the ebook anyway. They’re going to give it to their friends and family anyway, which means these new readers are not going to have to join your list to get your ebook.
So, you want a call to action within the ebook, too. That call to action can be, “Get your extra bonus here.” You can put that in the footer of every page of the ebook. Give them another opportunity to opt in and become part of your list.
Whether you’re using a free ebook, to build buzz and spread the word around about a new product launch or you're just giving the book away to build your list, never neglect to monetize the back end.
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