List Building: Meet The Press - After the body...
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After the body should be the "about" paragraph. This tells the reader a little about your company. Remember, as with the body, give them the 5Ws--who, what, when, where, and why. You should be able to complete this in just a few sentences. Be sure that you use no more than one paragraph.
Even more important than the about paragraph is the contact information that follows it. Be sure to give a person's name who can be reached to provide more information or to arrange an interview. Give a telephone number, too, and at the end of that type in ###, which is newspaperese for "the end."
You still aren't finished, though. Now, that you've finished the main body of the release, write a short paragraph to summarize it. This will appear on most release sites as the listing, under your headline, so make it sing. Make people want to read the release, and come to your list building page so you can get their information.
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