List Building: Meet The Press - As with any...

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As with any sales letter or email, your headline is the most important part of any press release. The best way to approach it is by tying it in to something in current events. Here's one we did recently: "While Johnny Depp Smashes the Box Office, Knudson Hits Home with Quality Information." We tried one with George W. Bush at the G8, but guess who pulled better? Johnny. He got more than 1,000 full page reads in under 48 hours. That's great exposure!

But you can draw people in even further with your sub-headline. This should be just a teaser about the subject in the release: "On June 5, 2007, Tellman Knudson, CEO of Overcome Everything, Inc., kicked off his phenomenal executive series, The Ultra Marketing Marathon. In the first of seven webinars, marketing mega-star Russell Brunson laid out his secret system of generating unstoppable cash through affiliate marketing." This should be in italics.

In the body of your release, you'll need to give information, but make it incomplete, as I mentioned, so that you get people to visit your website to see what the release is really all about. To prepare yourself for writing, be sure to read a few newspaper stories or go to the press release sites and read a few of the most popular ones. Then, start writing and remember to use a quote or two. Newspapers often take those quotes and use them verbatim in their news stories, so if you want to be written about, be sure to include quotes. Don't forget the URL, either. Use it about twice. More than that could be construed as spamming and your release could be denied.

Next: After the body... >>
 

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