List Building: Developing Awesome Squeeze Pages
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A squeeze page or an opt-in page is one that you drive traffic to, with the aim of getting visitor's name and email address, optimally in exchange for something of value.Use squeeze pages to build a strong, responsive list.
The first and most important thing about any squeeze page you design to build your list with is testing. Even testing two different headlines can make all the difference in the world.
Start split-testing your squeeze pages and you can do that easily with something like Marketing Makeover Generator, or if you have 1ShoppingCart or AWeber, you can use their split-testing tools. You can also use something like Ad Trackz. It’s very inexpensive and it’s great software. It’s fairly easy to learn how to use if you’re willing to put a little bit of time into studying it.
The second thing is that you need to use a few bullet points, like five or seven at the most, and make your bullet points short statements, not paragraphs or sentences. Each bullet point should point out one benefit of signing up for your product, service, or giveaway.
The closer your bullets are together, the better you'll do and the quicker people are going to be able to read them. So, don't leave space between bullets. In other words, be sure to single-space each line.
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