It All Adds Up!
by Marie Johnstone
GET NOTICED. Without a doubt, opt-in email lists have
become the best way to advertise your services online.
It's long been known that banner ads are largely
ineffective. So how else can you deliver your message
to a targeted mass audience - without being accused of
spam?
REACH OUT. Practically any topic imaginable is covered
in the e-publishing world. So, whatever you've got to
offer, they'll be plenty of lists with an audience that
you need to reach.
LOOSE CHANGE. Ezine ads won't break the bank. With a
going-rate of around $.01 per subscriber, they're a
very cost-effective form of advertising. By way of
comparison, banner ads typically cost around five times
more. So you can easily reach a large and highly
targeted audience on a very small ad budget.
ONE THING AT A TIME. You *can* write ads for your
products and services, but it's very hard to sell
directly from a small ad. It's far better to draw
attention to your website or your own email newsletter
that do the selling for you. An ezine ad works best as
a simple traffic puller.
MAKE HEADLINE NEWS! Your headline must command
attention. This alone provides a reason for the rest of
your ad to be read. Ensure that you point out your
strongest benefit because everyone wants to know
"what's in it for me?" And, if you don't tell, then
don't expect any hard 'n' fast results.
BUILD YOUR BODY. A good headline will only go so far so
the rest of your ad needs to be just as strong. Keep
the text short and use power words known to deliver
results: you, your, how, new, who, money, now, and why.
Finish up by inviting readers to visit your website
and/or subscribe to your ezine.
SEARCH HOUND. One major drawback is the time it takes
to find the right ezines to advertise in. Using an
ezine directory can simplify the process somewhat. You
can find plenty of these at ListResources.com
http://list-resources.com/
DOWN 'N' DIRTY. A downside of using any directory is
that ezines can be listed regardless of quality - and
this makes your search that much harder. BestEzines.com
(http://www.bestezines.com) is an ezine award site that
lists only the cream of newsletters. This has a neat
directory structure with all the award winning ezines.
ONCE OVER. Always check an ezine over before placing an
ad. Take a look at the back issues to see how many ads
are published. You'll get a higher response the less
ads there are. Bigger is not always better. Ezines with
fewer subscribers often publish to a more finely tuned
audience. It's the quality that really counts.
HAGGLE HARD. It's always possible to negotiate prices.
Most ezines have unsold ad space in every single issue.
Here's the deal:
=
Offer your product or service free to the editor
in exchange for free or discounted ad space.
=
Offer to buy a last minute unsold ad slot at half
the normal price.
=
Services and products recommended by the editor
normally work better than any other type of ad. In
this case, you'll need to contact the editor to work
out a mutually beneficial deal.
=
Ask to get one ad space free if you purchase two
other ad slots in consecutive issues. Research shows
that an online ad needs to be seen about 9 times for
maximum effectiveness so repeat advertising works to
your advantage.
ADD LIKE A PRO! If start adding up just how cheap ezine
ads really are, you'll start to realize that you can
have a decent ad campaign at a very affordable price.
And with all this new ammo in action, you can't help
but get results.
-------------------------------------------------------
Discover How YOU can Easily Write and Sell Info-
Products Online! One Ordinary Checkout Girl Reveals her
100% Free, No-Hype Secrets to Earning a Decent Second
Income! Visit now: http://www.mariejohnstone.com
Join free ezine: mailto:writetosell@getresponse.com
-------------------------------------------------------
You may publish this article in your newsletter and/or
website as long as the above resource box is left
intact.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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