Is Your Dog Selling Ebooks Too?
by Ewen Chia
Just the other day, I stumbled across a website selling ebooks about pet food...it was set up by Spike, a Bull Dog
Just kidding! But it does seem that everyone is jumping, or had jumped on the 'ebook bandwagon' these days.
No doubt, the online ebook business IS highly profitable - if done right. Selling quality info-products is somewhat the perfect hands-free business, as everything from order to delivery to follow up can be automated on the internet.
Imagine making money on autopilot while you're on holiday!
But how do you survive and ensure you make a decent profit from your ebook business? Saying that the competition is HUGE is an understatement, even Spike's doing it!
Here is the "DEP formula" you can implement immediately to make more profits, and win the ebook war :
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Differentiate
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If you're selling your own ebooks which you authored, you have the best differentiation as there're no direct competition. But if you're reselling others' ebooks, you NEED to create a Differentiation Strategy.
You've got to have your own niche among the crowded marketplace. Some ways to do just that include :
* Unique website : Create your own website to resell instead of using the common template, this is like a breath of fresh air for your potential customers.
This technique can also be used in other areas beside ebook marketing. For example, create a special mini-site to promote your favourite affiliate programs while providing good content.
This differentiates you from the common pack. I do this successfully with the website at : http://www.FreeTargetedTraffic.com
* Bonuses : Give extra incentives above the normal package to entice prospects away from competitors.
Incentives can be in many forms, for example, extra gifts, customer support, free memberships, extended guarantee period, etc.
Please however ensure that the incentives you give does not flout any copyright guidelines.
I use the concept of 'BUNDLING' to make the offer all the more attractive. This is the differentiation I created, even though it's my own product. To have an idea, visit http://www.TurnkeyMoney.com
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Educate
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People hate to be sold to, that's a fact which is universal.
The assumption is that people are afraid of committing or making the wrong decision.
But when you educate them instead, they will be influenced into making the decision You want - BY THEMSELVES.
They then KNOW WHY they need the product in question.
Truth is, this method of "preselling" is very successful, and has the added benefit of building trust and credibility.
As mentioned, providing good content, free ecourses and advice are good examples of this principle. The approach is to weave in your offers 'discreetly', much like charming your prospects while SOFTSELLING your products to them....
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Populate
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Populate Your website or product virally. Who says you can't create your own affiliate program out of other people's
products? There are many affiliate programs on the web that are set up by resellers. They took the initiative of recruiting affiliates to help them sell other people's products, think about that! It's sort of your personal '2-tier' program.
How to do it? Briefly, 3 steps is all it take :
* Set up your own website of reseller products
* Sign up with http://www.ClickBank.com, they provide a handsfree affiliate program solution for your site
* Recruit affiliates. When they sell, ClickBank will pay them the amount of commission as decided by you!
Apply the above "DEP Formula" to your ebook business and I guarantee your profits will improve! In fact, as I pointed out earlier, this formula will work for just about any products, not only ebooks!
Got to go then, it's time to feed Spike ; )
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Copyright (c) By Ewen Chia
Web Marketing Exposed --
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| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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