Interviews with Well-Known Ezine Writers #3: - Shelley Lowery
by Michael Southon
MS: Shelley, you're an excellent person to talk to about Ezine Articles, because - as well as being a prolific Ezine Writer - you own and operate the largest article announcement lists on the Internet (www.web-source.net). How would you rate Ezine Articles as a promotion technique?
SL: Writing Internet articles is one of the best promotional strategies used online. Not only will it provide you with massive free publicity, but it will also build your credibility and promote you as a trusted professional in your area of expertise.
MS: How long have you been writing Ezine Articles and what are the main topics you write about?
SL: I've been writing articles for the last four years and I write mainly about Internet marketing, Ecommerce, Web Design, and Web Development.
MS: Shelley, are Ezine Articles your principal web marketing technique?
SL: Yes, writing articles is my main marketing strategy, as I have found it to be highly effective.
MS: What sort of Articles have you had most success with? In your experience, what kind of Articles are most in demand?
SL: I have found that articles written to teach and inform are the most in demand.
MS: Shelley, some Ezine Writers promote a product or service in their Resource Box, while others aim only to get a subscription to their free Newsletter. What would your advice be for getting maximum results from your Resource Box?
SL: I use a combination of both. I mention my product within my bylines, however, I concentrate more on gaining new subscribers. By obtaining my readers' email addresses, I will have the opportunity to advertise my products over and over again. A long-term relationship with a subscriber is much more beneficial than trying to make a one-time sale.
MS: What have you found to be the most effective ways of getting your Articles published?
SL: I use a combination of methods. The most effective method I use is an opt-in list. I enable my visitors to subscribe to my publishers list to receive new articles as soon as they're released. The second most powerful method I use is article announcement lists. Some additional methods include posting my articles on my website and submitting them to article directories.
MS: Apart from getting your Articles published in Newsletters, are there any other ways you use your Articles to promote your website? (such as turning them into a free E-Book)?
SL: In addition to getting your articles published in ezines, syndication services provide a great way to gain massive free promotion. If your article is published, it will be displayed across hundreds of websites.
MS: That sounds like something every Ezine Writer should be doing. You own and operate an article syndication service yourself - can you tell us more about that, Shelley?
SL: Sure, Michael. The Syndicator is a unique service that enables webmasters to publish complete articles (with the author's photograph) and/or just headlines on their website. These articles are available in several different categories including Business, Internet Marketing, Biz tips, Web Development, Web Design tips, Home/Family, Horoscopes and others. Each article feed displays fresh articles each week and is automatically updated.
MS: What kind of exposure could an Ezine Writer get through your syndication service?
SL: The Syndicator provides content to over 4,000 websites, including co-branded syndication sites. In addition, the syndicated content is dynamically delivered to over 10,000 ebooks circulating the Internet, with a combined audience of nearly half a million viewers each week.
Syndicator: http://www.web-source.net/syndicator.htm
MS: That's a huge audience! What sort of articles does the Syndicator accept?
SL: The articles selected to run in syndication should be well written in simple, everyday language that everyone can understand. They should provide our readers with quality information that teaches and informs in regard to the subject matter.
Submissions: http://www.web-source.net/syndicator_submit.htm
MS: Some people say - with regard to Ezine Articles - that everything that could possibly be written about has already been written. What would be your response to that?
SL: There's an endless number of subjects on which to write about. But even if a subject has been previously written about, every writer has their own style and their own opinion - your article will have its own uniqueness.
MS: What would you say is the single most important style tip for writing a good Ezine Article?
SL: Articles should be well written in a simple, everyday language. And, provide readers with quality information that teaches and informs in regard to the subject matter.
MS: And finally, Shelley, what would be your advice to someone who wants to write Ezine Articles but has never written for the Internet before?
SL: If you really want to get published, write your articles with a sincere desire to teach and inform. Talk to your readers and share your expertise.
MS: Thank you, Shelley - you've given us some great tips.
SL: Thank you, Michael. It was my pleasure.
© Michael Southon
About The Author
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com/
This Article may be freely published in its entirety exactly as it appears above. No alterations or changes to the Article are allowed, without the express permission of the Author. The Resource Box must remain with the Article just as it appears.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
Join this webcast, to learn how the Rational Process Library can help with compliance issues, drive process improvement, and assist in service-oriented architecture (SOA) or Agile development. We will take a peek into the Rational Process Library with content around software and systems engineering (including RUP), operations and systems management, program and portfolio management, and asset and SOA governance.
FREE! Go There Now!
|
|
|
|
Learn field-tested SOA principles, methodology, technology and implementation from the global SOA market leader - in a new e-book by an IBM SOA expert. Written by IBM Certified SOA Solution Designer Bobby Woolf, "Exploring IBM SOA Technology & Practice" is the ultimate insider's guide to SOA - a PDF e-book packed cover to cover with IBM's specific advice on how to make your SOA implementation a success.
FREE! Go There Now!
|
|
|
|
Achieving true agility is a never-ending effort. We will showcase how you can become agile incrementally, a few practices at the time.Which practices should any agile team strive to adopt? What additional practices should you consider based on your needs to scale? Adopting practices are however made much easier with the right tool support. What about if your tools adapt to your practices? We will take a look at how the Jazz technology can be leveraged to make your process change the behavior of your tools.
FREE! Go There Now!
|
|
|
|
Build secure Web services with transport-level security using IBM Rational Application Developer V7 and IBM WebSphere Application Server V6.1. Follow this three-part series for step-by-step instructions about how to develop Web services and clients, configure HTTP basic authentication, and configure HTTP over SSL (HTTPS). This first part of the series walks you through building a Web service for a simple calculator application. You generate and test two different types of Web services clients: a Java Platform, Enterprise Edition (Java EE) client and a stand-alone Java client. You also handle user-defined exceptions in Web services.
FREE! Go There Now!
|
|
|
|
Discover how IBM Rational AppScan Standard Edition can help you detext vulnerabilities in your web applications in the Web Application Security eKit. IBM Rational AppScan is a leading suite of automated web application security solutions that scan and test for common Web application vulnerabilities. The new Web Application Security eKit provides you with valuable resources, including white papers, demos, and additional information on the benefits of testing your Web applications.
FREE! Go There Now!
|
|
|
|
Learn how to implement a build management system that uses and extends your existing automation technologies. This tutorial shows, step-by-step, how to install and configure IBM Rational Build Forge to manage builds for Jakarta Tomcat from source code.
FREE! Go There Now!
|
|
|
|
This Fall, IBM Rational talks to you directly through a special teleconference series giving you access to the best minds in IBM Rational - product experts and market thought leaders who will answer your questions during these pre-scheduled telephone conference calls. Register today!
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to try the IBM SOA Sandbox for connectivity. The SOA Sandbox for connectivity provides a trial environment with the tooling and components to help you explore how to effectively connect your infrastructure and integrate all of the people, processes and information in your company. Use the hosted sandbox to explore SOA techniques that streamline connecting existing IT assets together, as well as learn how to connect them to new business logic.
FREE! Go There Now!
|
|
|
|
As businesses grow increasingly dependent upon Web applications, these complex entities grow more difficult to secure. Most companies equip their Web sites with firewalls, Secure Sockets Layer (SSL), and network and host security, but the majority of attacks are on applications themselves – and these technologies cannot prevent them. This paper explains what you can do to help protect your organization, and it discusses an approach for improving your organization’s Web application security.
FREE! Go There Now!
|
|
|
|
Join this Rational Talks to You teleconference, to hear how Enterprise Generation Language (EGL) eliminates the need for tedious and error-prone low level coding, so developers can focus on business requirements. EGL extends the Rational software development platform with a simplified programming language that enables developers who have little or no experience with Java, Web technologies or Service Oriented Architecture, to create enterprise-class applications and services quickly and easily. It also allows developers who may have little or no mainframe programming experience to quickly create traditional mainframe components.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
