Interviews with Well-Known Ezine Writers #1: - Bob Leduc
by Michael Southon
MS: Bob, how important have Ezine Articles been in achieving your success in online business?
BL: Very important! Most of what I learned 6 or 7 years ago about doing business on the Internet came from articles written by others already working online. Today, most of my new customers and clients are generated by the articles I write.
MS: How long have you been writing Ezine Articles and what are the main topics that you write about in your Ezine Articles?
BL: I've been writing Ezine articles for 5 years and I mainly write about Marketing and Sales
MS: Bob, amongst all the promotion techniques you use, how important are Ezine articles?
BL: 1st ...by a large margin
MS: Are there other techniques you use?
BL: Yes. I also do off line promotions by postcard.
MS: Bob, what sort of articles have you had most success with? In your experience, what kind of Articles are most in demand?
BL: "How to" articles about how to find more prospects and customers or how to close more sales. I've been very successful at building my own business and helping other business owners build theirs. I write about the things I learned and use ...and tailor my writing specifically to help other small business owners.
MS: Some Ezine Writers promote a product or service in their Resource Box, while others aim only to get a subscription to their free Newsletter. What would your advice be for getting maximum results from your Resource Box?
BL: Both methods are effective. To generate the maximum response the byline must offer the reader an enticing benefit.
MS: What have you found to be the most effective ways of getting your Articles published?
BL: Building my own list of publishers who requested articles from me.
MS: Apart from getting your Articles published in Newsletters, are there any other ways you use your Articles to promote your website? (such as turning them into a free E-Book)?
BL: A few of my articles are in eBooks. 32 of them are compiled into a print publication titled, "How To Build A High-Profit Business On A Low-Impact Budget" (http://BobLeduc.com/highprofit.htm)
MS: Bob, is there any particular program or software that you find especially useful as an Ezine Writer?
BL: Yes. 2 programs:
#1. MS Word. I use this word processor to write my articles. I created a template with the formatting I want for writing articles. The built in word count tool helps me control the size of an article as I write. Then I can save the article as plain text with line breaks at 60 characters per line ..the format I use for submitting to publishers.
#2: I use WorldMerge by ColoradoSoft to email articles to the publishers on my list. It creates individual email messages with personalized information merged into each.
MS: It sometimes seems that everything that could possibly be written about has already been written about. What would be your response to that?
BL: Maybe every subject was been written about. But not every aspect of every subject has been covered. Plus, the world is changing -- FAST. Every change creates more things to write about.
MS: What would you say is the single most important style tip for writing a good Ezine Article?
BL: Make your articles easy to read. Use simple, easy to understand words and examples. This is easy if you only write about things you do yourself -- or things you learned yourself by trial and error.
MS: And finally Bob, what would be your advice to someone who wants to write Ezine Articles but has never written for the Internet before?
BL: (1) Recognize that most of the articles you read were written by someone just like you. (2) Choose a topic you know a lot about from personal experience ..even if others already wrote articles about it. Then force yourself to start writing YOUR article on that topic.
MS: Thank you Bob.
(c) Michael Southon
About The Author
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com/
This Article may be freely published in its entirety exactly as it appears above. No alterations or changes to the Article are allowed, without the express permission of the Author. The Resource Box must remain with the Article just as it appears.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
The IBM DB2 Deep Compression ROI tool is designed for DBA’s and IT management personnel to perform a clinical analysis of the cost savings gained from the Storage Optimization feature of DB2 9 for Linux, UNIX and Windows. The feature, also known as Deep Compression, compresses data that lies within a database by up to 80% at times.
FREE! Go There Now!
|
|
|
|
Download the Rational Application Developer (RAD) v7.5 open beta code and start developing applications for the JEE5 standard which features EJB3.0, JPA, JSF 1.2, JSP 2.1 and Servlet 2.5 standards. When you use this beta you will see how you can increase developer productivity for already existing applications with improved support for refactoring, as well as adding new features to existing applications. In addition, the beta provides tooling for JD Edwards, Oracle, SAP, Siebel and PeopleSoft to improve the developer productivity with these enterprise systems.
FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM DB2 9.5 for Linux, UNIX, and Windows. DB2 9 is the result of a five-year development project that transformed traditional (static) database technology into an interactive data server that merges the high performance and ease of use of DB2 with the self-describing benefits of XML.
FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM Rational Developer for System z, software that can help you deliver core development capabilities; the power of Java Platform, Enterprise Edition (Java EE); and rapid application development support to diverse enterprise application development teams. With comprehensive development tools to help create, deploy and maintain traditional enterprise and composite applications, Rational Developer for System z enables developers with different technical backgrounds to easily participate in important technology projects.
FREE! Go There Now!
|
|
|
|
Join us for this web seminar to learn how you can defend your web applications from attack. Learn about the 3 most common web application attacks, including how they occur and what can be done to prevent them. We’ll also discuss manual versus automated approaches for scanning and identifying web application vulnerabilities and how IBM Rational AppScan, an automated vulnerability scanner, can help you automate more of what you are doing manually today.
FREE! Go There Now!
|
|
|
|
Analysts, architects, and developers who have existing COBOL or PL/I skills and want to extend those skills to deploy new workloads on the mainframe can use the IBM Enterprise Modernization Sandbox for System z to find hands-on walkthroughs of common real world scenarios. The scenarios provide examples of how to rapidly design, create, assemble, test, and deploy high-quality Web, Web services, portal, and SOA applications for IBM CICS, IBM IMS, and IBM WebSphere Application Server.
FREE! Go There Now!
|
|
|
|
Secure your Web applications with IBM Rational AppScan Standard Edition V7.7, previously known as Watchfire AppScan. This Web application security testing tool automates vulnerability assessments and scans and tests for common Web application vulnerabilities. Visit IBM developerWorks to download a free trial of IBM Rational AppScan Standard Edition V7.7.
FREE! Go There Now!
|
|
|
|
Join this Rational Talks to You teleconference on December 6 at 1:00 pm ET to participate in an agile application development discussion and get your questions answered on using IBM Rational Method Composer in a distributed environment.Get your questions answered!
FREE! Go There Now!
|
|
|
|
Informix Dynamic Server (IDS) Express Edition offers outstanding online transaction processing (OLTP) database performance, while helping to simplify and automate many of the tasks associated with deploying databases for small business applications. IDS 11 further extends the ease of management and applications integration with the Admin API and Scheduler, high availability with Continuous Log Restore for backup server recovery in case of a primary server failure, and column level encryption to protect personal and company private data.
FREE! Go There Now!
|
|
|
|
Get a free trial download of the latest version of IBM Rational Method Composer V7.2 which helps you deliver customized yet consistent process guidance to your project teams and IT organization, and includes the latest version of IBM Rational Unified Process (RUP), which has provided process guidance to teams since 1996.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
