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NEWSLETTER MARKETING

How to Laser Your Email Messages
By: Developer Shed
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    2004-11-01

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    How to Laser Your Email Messages
    by Jean Hanson

    If you*re in business and use email, you*ve likely learned to
    KISS (keep it short & simple). However many people still think
    that writing an email should be like writing a letter to Aunt
    Sally. Letters are traditionally long and detailed. With email,
    however, you need to be laser-like, or risk losing your reader
    half-way through the first paragraph.

    If you spend a lot of time with email like I do, you really
    appreciate emails that are short, to the point, and stick to one
    topic (this makes it easier to find the information later). Use
    plenty of white space to make the email easy to read. Do this by
    using short 2 to 3 sentence paragraphs, and keeping the length of
    the email to 4 or 5 short paragraphs. If you go much longer than
    that, it might be set aside for reading later.

    It*s also important to put some thought into your Subject line so
    that the recipient has a clue as to what the email is about. For
    example, rather than saying, *I have a question for you*, you
    could say, *Question about our meeting tomorrow*.

    Something else that can be very helpful when replying back and
    forth to emails is to change the Subject line if the subject
    changes from the original email. I*ve had a hard time finding an
    email by subject line when the person sending me the email
    replies to me and the topic we*re talking about doesn*t have
    anything to do with the Subject line any more.

    And here is the most useful tip I can give about lasering your
    email messages. When having an email discussion, cut out parts of
    the email that no longer apply, and place your reply underneath
    the paragraph or sentence you*re replying to. Here*s an example
    of an email dialogue:

    ==========
    At 10:36 AM 10-28-04 -07:00, you wrote:

    Wow, I can*t believe the leaves are almost completely off
    the trees already! We*re going to spend our weekend
    raking...how about you?


    The leaves have barely started turning colors here so I don*t
    think we*ll be raking for a while.


    In fact I*d like to go out to a movie this weekend but have
    no idea what*s playing. Any suggestions?


    Do you like animated movies? I hear Shark Tales is pretty
    good!


    I*m looking for some quick and easy recipes that I can whip
    up in a half-hour or so. If you have any web sites or
    cookbooks you can recommend I*d appreciate it.


    Check out Minute Meals (http://www.allfood.com/mmeal.cfm).
    They have a quick and healthy section you might like.
    ==========

    Pretty easy to read, isn*t it? It*s just like a conversation.
    You*ll notice that each reply is listed directly under the
    original statement (which had been reduced down to only the
    message that needed to be responded to). Most email programs will
    automatically put the in front of the original email, so you
    can easily see who wrote what.

    If you*re a business user of email, I encourage you to sharpen
    your skills for sending and replying to email. It will save you
    time and energy so that you*ll have more time for bigger and
    better things!


    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    ABOUT THE AUTHOR:

    Jean Hanson is a Certified Professional Virtual Assistant.
    Discover how partnering with a virtual assistant will give you
    more time to do the things you love to do! Visit her at
    http://www.vaofficesolution.com . Jean is also the author of
    the eBook, Virtualize Your Business -
    http://www.virtualizeyourbiz.com.
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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