How to Grow Your Ezine Subscriber List
by Megan Corwin
Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop.
When I built my first website, I was mistaken thinking that just because I put a form to capture email addresses, people would fill it in. Very few did.
Why not? They had no reason to. No motivation. No return for giving out their information. I wrote a small time management workbook and offered it to subscribers. After they clicked to join the list, they were directed to a .pdf version of the book. As soon as I provided a reward for signing up, my subscriber list grew by leaps and bounds - almost 400%! I was so excited!
Then I sent out my first newsletter to these folks. Lots of them
bounced; they were invalid email addresses. These readers were willing to type in a little box to get a reward, but the prize came too easily.
Soon I learned that a great method to ensure their correct email was captures was to deliver the goods via email. That way, if they really wanted to get the booklet, they'd have to ante up with valid addresses.
Great - they had pre-qualified themselves!
You can use autosresponders or a tool such as Constant Contact to automatically send your offering to the new subscribers. Try
http://www.getresponse.com or
http://www.constantcontact.com. Now, just sit back and watch your list grow into a wonderful marketing tool.
Megan Corwin is an online marketing coach. If you enjoyed this article, download the free ebook a href="
http://marketonlinefree.wahwoman.com "How to Market Your Small Business Online for FREE"
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
The discipline of assembling and delivering software is maturing beyond standard developer-centric compile/test software builds. The end-to-end software development lifecycle is emerging as the new focus moves “Beyond the Build.” Join this on demand webcast to learn about methods for streamlining software delivery and key capabilities of the IBM Rational Build Forge framework for automating build and release management in environments of any size.
FREE! Go There Now!
|
|
|
|
Regression testing -- in which code is thoroughly tested to ensure that changes have not produced unexpected results -- is an important part of any development process. But many testing environments neglect the terminal-based applications that still form the backbone of many industries. In this tutorial, you'll learn how the Rational Functional Tester Extension for Terminal-Based Applications works with other Rational Functional Tester to help test terminal-based applications quickly and easily.
FREE! Go There Now!
|
|
|
|
Whether you are creating new applications or modifying existing ones, managing integration of new components with traditional z/OS elements is a critical part of building and deploying modern applications. Listen to this webcast to see how IBM can help you optimize your development process using an IDE like Rational Developer for System z that integrates with management tools, such as ClearCase to manage your application development on mainframes.
FREE! Go There Now!
|
|
|
|
Join this webcast to discover the key requirements for successful change and release management. Learn how to extend your .NET environment to improve productivity and collaboration, and address core problems afflicting team development. In this webcast, we’ll review typical challenges faced by customers and how to resolve them with the IBM Rational Change and Release Management solution, including Rational ClearCase, Rational ClearQuest and Rational Build Forge. Replay is available for 9 months.
FREE! Go There Now!
|
|
|
|
Secure your Web applications with IBM Rational AppScan Standard Edition V7.7, previously known as Watchfire AppScan. This Web application security testing tool automates vulnerability assessments and scans and tests for common Web application vulnerabilities. Visit IBM developerWorks to download a free trial of IBM Rational AppScan Standard Edition V7.7.
FREE! Go There Now!
|
|
|
|
Ken Krugler, co-founder of code search company Krugle, and Laura Merling, vice president of Marketing and Business Development for Krugle, join to talk about the ins and outs of code search and what it means as a new feature for developerWorks users.
FREE! Go There Now!
|
|
|
|
Rational Build Forge Express Edition is an automation framework that packages the latest enterprise-grade technologies into a reliable, flexible and robust configuration designed and priced specifically for small to midsize businesses. The new Rational Build Forge Express eKit provides you with valuable resources – including a case study, podcast, demo, and articles – to help you increase staff productivity, compress development cycles and deliver better software, fast.
FREE! Go There Now!
|
|
|
|
In this tutorial, you can learn how to install and configure the IBM Rational Asset Manager Eclipse client, explore the different views in the Asset Management perspective, learn various search techniques, work with existing assets, and submit a new asset.
FREE! Go There Now!
|
|
|
|
As organizations integrate software into every aspect of business, they are constantly pressured to deliver faster, better, and cheaper results. Unfortunately, a “dis-integrated” software delivery approach reduces returns while increasing costs. This IBM Rational White Paper shows how Integrated Requirements Management aligns organizations around maximizing value and keeping pace with change.
FREE! Go There Now!
|
|
|
|
Attend this launch webcast with Scott Hebner, Vice President of IBM Rational Marketing and Strategy, where he will overview Rational’s new offerings and programs to help customers accelerate software innovation on System z. He will discuss how these solutions help organizations extend their core business processes toward modern architectures such as SOA and web technologies to deliver business improvements that stand the test of time.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
