How To Make Your Resource Box Sell
by Michael Southon
Ezine Articles - they're everywhere!
And little wonder. They're one of the fastest ways of building traffic to your website.
But what many people overlook is the Resource Box. It's almost as important as your Article. After all, your traffic comes to you through your Resource Box.
Writing your Resource Box is an art in itself. You have very little space (5 or 6 lines) and you want to make the most of it. Here are four key elements your Resource Box should contain.
1) Your Name
Remember, one of the reasons Ezine Articles are such a powerful promotion tool is that brand your name, they establish your reputation as a an expert.
So the first line of your Resource Box should be a short sentence that gives your name and tells the reader what you do on the Internet.
2) Your website URL
This is pretty straightforward - you want people to visit your website. But there's another reason for including your website URL.
As well as being published in Ezines, your Articles will also be published on websites, often with a live link to your website URL.
And that's going to do wonders for your link-popularity. Remember, the major Search Engines are making link-popularity one of the key factors in ranking their search results.
3) Your Newsletter subscribe address
A given reader may not purchase your product, they may not even click through to your website, but why not at least capture their email address?
Remember that the average person has to see your message seven times before they buy your product.
4) Something FREE!
Your Resource Box is probably one of a dozen other Ads in the same Ezine, all clamoring for attention. Offer something free and you'll vastly increase the chances of a reader clicking through to your website.
(c) Michael Southon
About The Author
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com/
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
Building a software-as-a-service solution requires addressing a few key technical challenges. In this webcast, we'll focus on the role of IBM Tivoli Directory Server and WebSphere Portlet Factory in creating a Software as a Service solution. We will demonstrate how to use Tivoli Directory Server to prevent the user population of one tenant from accessing the virtual portal and portlet components of another tenant. We will also use the dynamic profile capability of WebSphere Portlet Factory to create multiple highly customized applications from one code base.
FREE! Go There Now!
|
|
|
|
Effective governance for lean development isn’t about command and control. Instead, the focus is on enabling the right behaviors and practices through collaborative and supportive techniques. Hear from Scott Ambler on how it is far more effective to motivate people to do the right thing than it is to force them to do so. Learn how to form a lightweight, collaboration-based framework that reflects the realities of modern IT organizations.
FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM DB2 9.5 for Linux, UNIX, and Windows. DB2 9 is the result of a five-year development project that transformed traditional (static) database technology into an interactive data server that merges the high performance and ease of use of DB2 with the self-describing benefits of XML.
FREE! Go There Now!
|
|
|
|
Download the IBM WebSphere Portal V6.1 beta code and learn more about the rich features and enhancements in IBM WebSphere Portal V6.1. WebSphere Portal provides a composite application or business mashup framework and the advanced tooling needed to build flexible, SOA-based solutions, and scalability to meet the needs of any size organization.
FREE! Go There Now!
|
|
|
|
Discover how IBM Rational AppScan Standard Edition can help you detext vulnerabilities in your web applications in the Web Application Security eKit. IBM Rational AppScan is a leading suite of automated web application security solutions that scan and test for common Web application vulnerabilities. The new Web Application Security eKit provides you with valuable resources, including white papers, demos, and additional information on the benefits of testing your Web applications.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial version of WebSphere Extended Deployment Compute Grid, which lets you schedule, execute, and monitor batch jobs. Because online transaction processing and batch jobs execute simultaneously on the same server resources, you can avoid costly duplication of resources. Compute Grid supports job types of Java transactional batch, compute-intensive and a new type called "native execution", which enables non-Java workloads to run on distributed end points.
FREE! Go There Now!
|
|
|
|
Learn the basics of the IBM Customer Information Control System (CICS). With a hands-on exercise, learn how to get your first CICS application up and running on your desktop using TXSeries V6.1 for Windows. The tutorial shows you how to download and install a free trial version of TXSeries V6.1.
FREE! Go There Now!
|
|
|
|
Get a free trial download of the latest version of IBM Rational Functional Tester V7.0.1. Rational Functional Tester is an automated functional and regression testing solution for QA teams concerned with the quality of their Java, Microsoft Visual Studio .NET, and Web-based applications.
FREE! Go There Now!
|
|
|
|
Try the latest version of IBM Rational Manual Tester V7.0.1 by downloading a free trial from IBM developerWorks. This manual test authoring and execution tool promotes test step reuse to reduce the impact of software change on testers and business analysts and addresses the needs of teams performing at least a portion of their testing manually.
FREE! Go There Now!
|
|
|
|
Explore how Rational and WebSphere software enable enterprise documentation in SOA environments. Specifically, a new integration between IBM WebSphere® Business Modeler and IBM Rational® Method Composer software can help technical writers more easily keep enterprise operations manuals in sync with changes that are made to business processes, resulting in more accurate and timely documentation that benefits the entire enterprise.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
