How To Get Ezine Ads That SELL!
by Jerome Chapman
Every experienced business owner can tell you about advertising that didn't work. They put up a lot of cash, placed their ads or commercials, and nobody seemed to notice.
When ads don't work it is usually because they aren't being seen by the right people or because ad prices are so high you can't afford to place enough to do any good.
Ezines or email newsletters solve both problems. Most ezines are tightly targeted to a specific group of readers. Ezine ads are also one of the most inexpensive forms of advertising available.
1. Tightly Target. Be careful to choose ezines that reach people who are likely to be good customers. Your ad for a business opportunity will do better in an ezine about starting Internet businesses than it will in a newsletter about athletics.
2. Have Patience. You probably won't get big response with your first ad. Repeat your ad over and over to get into the heads of the ezine's readers. Customers must first notice your ad, then think about it before they will make a purchase. This takes time, sometimes six weeks or more.
3. Be Customer Centered. Give your ad a two or three word headline in ALL CAPS. It should point out a problem the reader has or a benefit readers would like to get.
4. Include a Website. Although websites aren't essential to doing business on the Internet, most readers want to be able to click to a site for more information. Make sure the opening page of your website prominently displays information that backs up your ezine ad.
Customers hate it when they find an interesting ad, but the website tries to sell them something else. Usually it is just an oversight on the part of the business, but lots of customers feel like they've been duped.
Email is the Internet's most popular feature. As more and more people worldwide get online to buy and do business, ezine ads will become an increasingly important part of your success.
About the Author: Jerome Chapman is an expert on marketing with ezines and on the Internet. See his collection of powerful tips and Internet promotion tools at
http://www.TopEzineAds.com/ Reach him at
mailto:jerome@topezineads.com| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
The IBM DB2 Deep Compression ROI tool is designed for DBA’s and IT management personnel to perform a clinical analysis of the cost savings gained from the Storage Optimization feature of DB2 9 for Linux, UNIX and Windows. The feature, also known as Deep Compression, compresses data that lies within a database by up to 80% at times.
FREE! Go There Now!
|
|
|
|
Learn to enable users to both rate existing animations and to combine existing animations into new snippets. This is the third in a series of three tutorials that chronicle the building of a site that enables collaborative discussion and animation building using Domino and OpenLaszlo.
FREE! Go There Now!
|
|
|
|
Download the IBM WebSphere Portal V6.1 beta code and learn more about the rich features and enhancements in IBM WebSphere Portal V6.1. WebSphere Portal provides a composite application or business mashup framework and the advanced tooling needed to build flexible, SOA-based solutions, and scalability to meet the needs of any size organization.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial of the latest release of IBM Lotus Sametime Standard V8.0. Lotus Sametime Standard V8.0 is a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration.
FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM Rational Developer for System i V7.1, which provides a complete development environment for traditional i5/OS application development. IBM Rational Developer for System i is a new eclipse-based workstation offering for i5/OS application development that provides a comprehensive Integrated Development Environment for edit/compile/debug of traditional RPG/COBOL/C/C++ i5/OS applications.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial of the Rational Host Access Transformation Services (HATS) Toolkit. The HATS toolkit provides a set of plug-ins for the IBM Rational Software Delivery Platform to help you easily extend your legacy applications. HATS makes your 3270 and 5250 applications available as HTML through the most popular Web browsers, while converting your host screens to a Web look and feel and it also enables you to develop new Web, portal, and rich-client applications.
FREE! Go There Now!
|
|
|
|
Join us for this web seminar to learn how you can defend your web applications from attack. Learn about the 3 most common web application attacks, including how they occur and what can be done to prevent them. We’ll also discuss manual versus automated approaches for scanning and identifying web application vulnerabilities and how IBM Rational AppScan, an automated vulnerability scanner, can help you automate more of what you are doing manually today.
FREE! Go There Now!
|
|
|
|
Because access to government information continues to be an area of concern for many U.S. citizens with disabilities, the U.S. government enacted Section 508 of the Rehabilitation Act in 2001 to ensure that government agencies create accessible Web content, enabling all citizens to access the information they need. A fully accessible Web site makes Web content accessible to all individuals, including those with disabilities, who may be accessing Web content via a variety of user agents. Common user agents include standard Web browsers, text-only browsers, assistive devices and mobile devices such as cell phones or personal digital assistants (PDAs).
FREE! Go There Now!
|
|
|
|
Regression testing -- in which code is thoroughly tested to ensure that changes have not produced unexpected results -- is an important part of any development process. But many testing environments neglect the terminal-based applications that still form the backbone of many industries. In this tutorial, you'll learn how the Rational Functional Tester Extension for Terminal-Based Applications works with other Rational Functional Tester to help test terminal-based applications quickly and easily.
FREE! Go There Now!
|
|
|
|
Informix Dynamic Server (IDS) Express Edition offers outstanding online transaction processing (OLTP) database performance, while helping to simplify and automate many of the tasks associated with deploying databases for small business applications. IDS 11 further extends the ease of management and applications integration with the Admin API and Scheduler, high availability with Continuous Log Restore for backup server recovery in case of a primary server failure, and column level encryption to protect personal and company private data.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
