How Offline List Brokers Can Make Your Online List Grow Bigger - What he said...
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What he said was to never, ever rent a list from a list owner. Reason why is because you are obviously not going to be getting an unbiased answer when you inquire as to the quality of the list. A list owner can (and probably will in many cases) tell you whatever you want to hear.
And so Bob said to always go to a good list broker. A list broker being someone who finds lists for you, does all the work and then delivers you the exact list you are looking for.
The way Bob explained it to me was it costs you nothing to use a list broker since he gets paid by the list owner, not you. Plus, it is in the broker's best interest to please you and give you what you want since he wants your repeat business. If he messes around and gives you a non-responsive list, or doesn't actually go the extra mile to make sure you are happy and successful and make money from your mailing, then he knows you probably won't be back.
This may sound like simple advice. But the fact is most Internet marketers have never dealt with offline lists before and it can be a totally different animal than online lists and joint ventures.
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