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NEWSLETTER MARKETING

How Email Lists Can Lead To Larger Online Incomes
By: Stuart Pearce
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    2007-10-24

    Table of Contents:
  • How Email Lists Can Lead To Larger Online Incomes
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    (Page 2 of 3 )

    Sign me up!

    The biggest obstacle when creating an email list is getting people to sign up. While you can't force people to sign up for email alerts, newsletters, and other items, you can persuade them in a variety of ways.

    * Landing pages – This is a page that can be used to introduce your web site. Many internet business owners use this page to expand their email lists. Simply ask for email addresses before taking visitors to your site and you will be amazed by how quickly people will sign up.

    You can choose to make this mandatory for entry to your web site or voluntary. Try both ways to see which is more successful.

    * Advertising the newsletter – By simply adding a sign-up box on the pages of your web site asking if people want to sign up for your newsletter, your email list will grow. Make sure your box is easy to find and easy to use.

    * Ordering pages – You can ask customers when they are placing an order if they want to receive alerts and other promotional items. Make it easy by having them click a box to sign-up. Since most companies need email addresses in case of order issues, all you need is the customer's permission to send promotional items to their email address.

    * Receipt confirmation pages – Ask a second time on the receipt confirmation email you send to customers. They may change their minds and want to sign-up.

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