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NEWSLETTER MARKETING

Getting The Opt-In: How to Build an Opt-in List
By: Adam Beazley
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    2007-01-26

    Table of Contents:
  • Getting The Opt-In: How to Build an Opt-in List
  • If you are...
  • A squeeze page...
  • The form...

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    Getting The Opt-In: How to Build an Opt-in List - A squeeze page...


    (Page 3 of 4 )

    A squeeze page design consist of 7 major components:

    1. The question - this is where you ask the question that your 5 day course will answer.

    2. The statement - this is where you state what the email course will do for them, in BIG RED LETTERS deliver the results of following your direction.

    3. The Picture - this is where you gain the trust of your visitors, a picture is worth a thousand words and having your picture on your squeeze page will increase your chances of them opting in by almost %80. You should post a nice headshot of yourself with your signature right next to it. You should also type your name, profession and website next to the signature.

    4. The List - this is where you list the benefits of your ecourse and the free stuff you are giving away. You might use bullets where you describe the free materials and maybe tell the visitor what they are worth in dollars. Be sure to bring attention to your action words and keywords by increasing the size and or changing the color (red works well).

    5. The directions - here is where you tell the visitor what to do. Tell them how to fill in the form and state exactly what they will get by filling out he form.

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