Getting The Opt-In: How to Build an Opt-in List - If you are...
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If you are the person who absolutely despises writing and would prefer another option, you can go to ghostwriter and hire a freelance writer to draft up a set of emails for you to use. The ghostwriting service is very affordable and a great solution for those of you pressed with time.
I recommend having one primary full set of follow-up emails focused on a particular subject. For instance you might have an email campaign 'Home Business Tips' which sends an email a week and covers many different facets of home business promotion. This primary email campaign will be used in conjunction with another technique to attract the most new subscribers.
One of the most effective list building techniques is to make special 5 day email courses which addresses particular issues and then have that autoresponder courses loop into your primary autoresponder campaign. For instance you might have a 5 day course "5 Methods to increase your Opt-in subscribers" and every day you would send an email with one of the methods explained in detail. After the 5th day you would have an email telling the subscriber that they have been automatically entered into your "Home Business Tips" ezine. Be sure to let them know how to unsubscribe in case they are not interested, otherwise no response would imply that they are interested in receiving more information from you.
Now that you know how the back-end works we need to shift our focus on the front end, otherwise known as the 'Squeeze Page' or 'Splash Page'. This is the place where you send people with the promise of something, weather it just be the information within the email campaign, free software or some popular e-book. Whatever the enticement is you need a good 'Squeeze Page' to convince the visitor to give you his or her email address in exchange for the enticement.
Next: A squeeze page... >>
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