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NEWSLETTER MARKETING

Four Ways to Improve Your Opt In Mailing List
By: Developer Shed
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    2004-01-28

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    Four Ways to Improve Your Opt In Mailing List
    by John Stone

    The methods discussed in this article assume that you
    have a first class Email auto-responder capable of
    taking care of its business while your computer
    is off line.

    It goes without saying that you should have a well
    constructed home page or marketing page that, in and
    of itself, is designed to sell your product or service.
    Modify this page in the following way to Maximize your
    Opt-In Email address
    list.

    1. Use an Auto-Subscribe Pop-Up. This feature is designed
    to capture the prospects Email address and have them
    send you an Email effortlessly. The Email is sent directly
    from their Email program. This means the quality of the
    Email address is at it's highest.

    2. Add a Subscribe Form Near the Top of the Page.
    The prospect should not have to scroll down the page to get
    to your subscribe form.

    3. Provide a 'Quick Subscribe' Button. This is a backup to
    steps 1 and 2. If they choose not to respond to the
    auto-subscribe and not to fill out the form, they may
    decide that clicking a Quick Subscribe button is worth
    their time.

    4. Configure Your Email Program to use your list subscribe
    Email address. To do this, set the 'Reply Email Address'
    in your Email program to correspond to your list address.
    This is a great way for people to get to know about your
    offerings and to get them on your mailing list.

    It is a well known fact that Email Autoresponders are a vital
    component to build your Internet sales. Collecting Opt-in
    leads can be as simple as implementing these four items. As
    long as these addresses remain on your list, you can put
    your products and services in front of your prospective clients.

    To your success,

    John Stone
    http://stoco.net
    http://pubmgr.stoco.net


    About the Author

    John Stone is the founder of Stoco.net, a service based
    Internet site dedicated to delivering solutions for the
    small business owner. John has released several commercial
    software products and provides web hosting at discount
    prices. Software products include small utilities for
    organizations, automation and web site control including
    Publication Manager (an Email Autoresponder) and Ad
    Manager
    (a web page automation tool). John is also
    recognized as a Perl automation expert and offers
    advice to the Internet newbie through Stoco.net
    and MaxTrafficExchange.com.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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