Five Ways to Take Your Email Marketing from Good to Great - But how do...
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But how do you do that when you have a few hundred or several thousand subscribers? If you try to send your newsletters out with your day-to-day email program, chances are you would have to send your newsletters out one by one to each recipient. This would take days to do. There is an easier way and that’s to do a mail merge.
The service I use to send my newsletters has a mail merge function. When I create my newsletter I simply put [fname] where I want the recipients’ first name to appear. The service will pull the first name of each recipient from my database and input it right where I want it – for each of the 8,000+ people on my list. When I hit send, it does all the work automatically for me!
How powerful is personalization? It is one of the most powerful tools I have to build relationships with my subscribers. I routinely get emails from people who speak to me as if we were old High School buddies – they know me because they receive personalized email messages from me addressed to them specifically.
Another technique is to put the recipients first name in the subject line. This is very powerful. In the past I have used this technique and have seen that the number of people who have opened my emails has increased by as much as 30%.
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