Five Ways to Take Your Email Marketing from Good to Great
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With a newsletter subscriber list of over 8,000 people, I'm periodically asked what it takes to launch a successful e-newsletter campaign.Rather than explain my techniques over and over again, I decided to teach my techniques in videos which I created and posted on MikePollock.com. Here is an excerpt from my video "The 10 Critical Marketing Strategies of the Rich."
Respecting the Privacy of Your Subscribers
The first step in a successful campaign is to respect the privacy of your subscribers. Only send your newsletters to people who have asked to be on your list - and only send your newsletters as frequently as you say you will. If you send more than people expect, they'll start unsubscribing.
When it comes to privacy, you want to also stress your privacy policy right on your email signup form. This way people know that you will never rent, sell, or share their email address with anyone.
One of the biggest mistakes I see people make (and you've seen it!) is that they try to use their everyday email program to send their email newsletters. This is a huge mistake on a lot of levels including privacy. When you try to send your newsletters out with your day-to-day email program, everyone on your list will see everyone elses email address in the TO line. An alternative would be to put their addresses in the BCC line, but that's really a band-aid fix. I talk more about why this is in my 10 Critical Marketing Strategies video.
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