Ezine Marketing Tips - When creating a...
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When creating a solo advertisement, alter the copy so that it specifically portrays the product as a solution to a specific problem. Purchase several solo advertisements to test how well this version converts when compared to other versions. Testing is vital if you want to continually improve the conversion rate of your advertisements.
When creating a top sponsor advertisement, avoid making an attempt to sell anyone on anything. Instead, give something away completely free that will upsell the reader later, such as a subscription or a special report. Additionally, make sure you clearly communicate that nothing is for sale and that you simply want them to take action for free.
Next: Format your ezine... >>
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