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NEWSLETTER MARKETING

Ezine, Discussion and Announcement List Etiquette
By: Developer Shed
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    2003-10-18

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    Ezine, Discussion and Announcement List Etiquette
    by Shelley Lowery

    The information super highway, countless intertwining roads
    of information all merging into one massive freeway. That's
    the Internet. Just about any form of information you could
    ever want, right at your fingertips.

    The Internet is far more than just websites. Information is
    delivered via email, downloads, newsgroups and forums just
    to name a few. In addition, there are literally thousands of
    ezines, discussion groups and announcement lists.

    These groups are composed of individuals who either receive
    information in the form of a publication or share information
    with a group. Although these lists can provide you with a
    wealth of information, they can be very time consuming for
    the owners. With that in mind, this article will provide you
    with some basic list etiquette guidelines.

    Ezines

    Ezines, also known as email magazines, online publications
    and electronic newsletters, are simply newsletters available
    via email and/or online.

    Subscribers sign up to receive a publication and may
    unsubscribe at any time. This publication may be delivered
    to your email daily, weekly, biweekly or monthly.

    Discussion Groups

    Discussion groups are groups of individuals who have signed
    up to participate in group discussions. This type of group
    delivers messages to your email each time a member posts.
    When you reply to a message, it will be delivered to the
    entire group.

    Announcement Lists

    Announcement lists enable members to sign up to receive
    and post announcements in regard to a specific subject.
    This type of group may deliver messages as they are
    posted or you may receive a certain number of the
    messages at one time.

    Forums/Message Boards

    Forums or message boards are online threaded discussion
    groups in which messages are displayed on web pages.

    Some forums require you to register in order to become a
    member, while others require no registration.

    Moderators

    Most types of discussion groups, announcement lists and
    forums will have one or more moderators. Moderators make
    sure that posts are appropriate and try to prevent spammers
    from posting.

    Posting Guidelines

    No matter what type of list or group you join, each will have
    its own set of posting guidelines. Make sure you always
    review the guidelines and double-check your post prior to
    submission. Not only will your message get posted more
    quickly, but it will also save the moderator a great deal of time.

    When posting or replying to posts, make sure that you stay
    on topic. If you're posting to a group that focuses on "Ezines,"
    you wouldn't want to post a question or information about
    "Gardening." In addition, always be very tactful. Everyone is
    there to learn and share information. There is absolutely no
    reason to hurt someone's feeling by publicly humiliating them
    or being rude. Keep in mind, there is a human being with
    feelings behind each post.

    When posting to an announcement group, make sure you
    follow the posting guidelines. Not only will this save the list
    owner a great deal of time, but it will also prevent you from
    having to repost your message when it gets rejected.

    In addition to following the guidelines, make sure that you
    don't post your message more than once. Announcement lists
    receive many submissions and only send out a certain number
    of posts each day. It may take up to a week or longer before
    your message is approved. Reposting only serves to delay the
    process even longer.

    Unsubscribing

    In order to remove yourself or unsubscribe from an ezine,
    discussion group or announcement list, you must follow the
    instructions for each individual publication. Some lists will
    provide a link that will instantly remove your email address.
    Others will require you to send an email message to remove
    yourself. However, you MUST send the unsubscribe email
    message from the same address you used to subscribe.

    Many times, subscribers may use an email address that
    redirects to their main email account. When they try to
    remove themselves from a list, they can't remember which
    address they used to subscribe. This causes them to
    become frustrated and take their anger out on the list owner.
    There is no way for a list owner to determine what email
    address a subscriber used to subscribe to the list. However,
    there is a way you can locate the address yourself and save
    yourself and the list owner a great deal of frustration.

    If you're using Outlook:
    Under the "View" menu, select "Message header" or "Source."

    If you're using Eudora:
    Click on the "Bla bla" button.

    By viewing the message headers, you can determine what
    email address the message was sent to. This is the email
    address you used to subscribe to the group. Your unsubscribe
    message MUST come from this address in order to locate it
    within the database.

    SPAM

    Professional list owners will NEVER add your email address to
    their database without your knowledge. Most of the time, if
    you're receiving their publication, you subscribed and may
    have forgotten. Keep in mind, the keyword is "Professional"
    list owners. There are many list owners that use unethical
    means of obtaining email addresses.

    Before making a "SPAM" complaint, it is VERY important that
    you understand the consequences. NEVER make a SPAM
    complaint unless you are absolutely positive that it is, in
    fact, SPAM. It is much better to delete one hundred potential
    SPAM messages than to wrongly accuse one innocent
    publisher of SPAM. What you probably don't realize is that
    when you make a SPAM complaint about a publication, your
    complaint also affects advertisers and article writers that
    have no affiliation with the publication. One SPAM complaint
    can cost an innocent publisher, advertiser and writer their
    entire business. It's just not worth it.

    Advertising

    Although many ezines will allow you to purchase advertising,
    discussion groups, announcement lists and forums DO NOT
    allow blatant advertising. This is considered SPAM and will
    probably get you immediately removed. Most groups will allow
    you to include your signature. Make sure you review the
    guidelines prior to posting.

    If we all work together and follow a few simple guidelines,
    we can make the Internet a better place for us all.

    About the Author:

    Shelley Lowery is the author of Ebooks: A Complete Guide to
    Self-Publishing. Stop by Web-Source.net and download a free
    copy. It is jam-packed with valuable information and will teach
    you everything you'll need to know to create a professional ebook.
    http://www.web-source.net/free_ebooks.htm
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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