o Do you have an established cadence that's clearly communicated to the readers (e.g., a monthly newsletter or seasonal update)?
o Do you have a third-party list rental strategy? For example, are you renting lists your competitors just used? Do your offers under-perform compared to your competitors'?
o Do your programs have triggers built into them? Meaning, when someone opts in, does she receive a welcome e-mail? When she downloads a white paper, does she get a follow-up e-mail to verify receipt and take advantage of a cross- or up-sell opportunity?
Jim Mack is the leading authority in teaching actual methods - proven, practical strategies that work. In fact, Jim truly lives the principles he teaches and is the epitome of leading by example. See him at http://www.whoisjimmack.com and http://www.passivecashcow.com
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