E-mailing Strategies Online - Is the registration...
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o Is the registration process labor intensive? (If e-mail isn't one of the first four requested fields, you run the risk of losing up to 50 percent of interested parties.)
* Creative and content:
o Does your subject line advise the e-mail's purpose and the offer?
o Is the copy format readable under all e-mail circumstance? Does it render well on a mobile device or BlackBerry? Are the text versions actually designed?
o Is the message visually optimized? For example, are images strategically placed to move the eye toward the call to action?
o Does the e-mail's layout support the brand? Does it carry a consistent brand message through the entire user flow?
Next: List and usage... >>
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