E-mailing Strategies Online - The E-Mail Marketing...
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The E-Mail Marketing Success Forecast
* Opt-in environment:
o How simple is it to access your opt-in environment? Is your subscription link buried on your Web site?
o How well does the opt-in process explain all the communication types available and establish relevance?
o Does your opt-in process decrease attrition by providing examples of the content people will receive if they sign up?
o Is there a place where potential subscribers can see samples or access live versions of prior e-mail content (old newsletter versions, etc.)?
Next: Is the registration... >>
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