Email Newsletter Format: HTML or Text
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An email newsletter is probably the most effective way to communicate with your target audience.One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.
Until a few years ago, some email programs couldn't handle HTML. Nowadays that is not an issue, since most email programs are HTML compatible: AOL versions 6 and higher, Internet Explorer versions 4 and higher, Microsoft Outlook and Outlook Express, Eudora, Yahoo Mail, and Hotmail all support HTML. HTML email newsletters can easily be managed and sent using services like Constant Contact or Vertical Response.
Using HTML for your newsletter can be a plus from a usability perspective. Studies conducted by usability guru Jakob Nielsen show that most people prefer HTML newsletters because their enhanced layout makes articles easier to read (provided that the design of the HTML newsletter is clean and simple). The same design guidelines recommended for web pages also apply to HTML email newsletters.
Next: However, HTML newsletters... >>
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