Eight Tips for Ezine Writers by Michael Southon
Have you ever wondered why Ezine Articles have become one of the most effective marketing techniques on the Web? The reason is quite simple. People very rarely go online looking for something to buy. They go online looking for information - free information. They want to be educated, entertained and informed. And the best way to do that is to write free Articles for Newsletters. At the bottom of your Article is your 4- or 5-line Resource Box. That's what turns your Article into one of the most powerful marketing techniques on the Web. Here are eight tips to help you write your Articles and get them published. - Never allow yourself to think that you've run out of ideas. Instead, have the opposite thought: that there are more ideas than you could possibly write about. I heard someone saying recently (with regard to Ezine Articles) that everything that could possibly be written about has already been written about. Nonsense! The Internet is evolving so fast that even if you wrote a new Article every day, you still couldn't keep up.
- The Golden Rule of Five. Keep your Article titles short - no more than five words. Ezine Editors love short titles (they fit into the subject field of an email).
- Keep your paragraphs short - no more than 3 sentences. It's much harder to read a computer screen than a printed page - so make it easy for your readers.
- Make sure your Article flows properly. The easiest way to do this is to write down the opening and closing sentences of each of your paragraphs, then read what you have. If it makes sense and moves along nicely, you have an Article that is well organized and flows properly.
- Include a word count at the top of your Article. This makes it easy for an Ezine Editor to make a quick decision on whether to use your Article. It also shows you've been thorough in preparing your Article for publication.
- Check all the links in your Article before submitting it. Then include a note that says: 'All the links in this Article were checked and verified on (date)'. Again, this saves time for the Ezine Editor and demonstrates that you've been thorough.
- Offer a Free Report in your Resource Box. When someone reads your Article in an Ezine, they probably won't be connected to the Internet. So the challenge is this: to offer something so interesting and exciting that they'll fire up their modem and visit your website. The best way to do that is to offer a Free Report.
- Put all your Articles on autoresponders and then create another autoresponder that lists all your Articles, with an autoresponder address for each Article (e.g.: all-articles@yourdomain.com). When you submit your Article to a List or to an Article Archive, always include a note that says: "For a complete list of Articles by this author please send a blank email to: all-articles@yourdomain.com"
Remember - Ezine Articles are probably the fastest way there is of building your presence on the Web and getting your message in front of a targeted audience. Happy writing! (c) Michael Southon About The Author Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com/
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles More By Developer Shed developerWorks - FREE Tools! | Download the Rational Application Developer (RAD) v7.5 open beta code and start developing applications for the JEE5 standard which features EJB3.0, JPA, JSF 1.2, JSP 2.1 and Servlet 2.5 standards. When you use this beta you will see how you can increase developer productivity for already existing applications with improved support for refactoring, as well as adding new features to existing applications. In addition, the beta provides tooling for JD Edwards, Oracle, SAP, Siebel and PeopleSoft to improve the developer productivity with these enterprise systems. FREE! Go There Now!
| | | | Visit IBM developerWorks to download a free trial version of WebSphere Business Modeler Advanced V6.1.1, IBM’s premier business process modeling and analysis tool for business users that offers process modeling, simulation, and analysis capabilities. IBM WebSphere Business Modeler helps you visualize, understand, and document business processes for continuous improvement. FREE! Go There Now!
| | | | Download a free trial version of IBM DB2 9.5 for Linux, UNIX, and Windows. DB2 9 is the result of a five-year development project that transformed traditional (static) database technology into an interactive data server that merges the high performance and ease of use of DB2 with the self-describing benefits of XML. FREE! Go There Now!
| | | | Discover how IBM Rational AppScan Standard Edition can help you detext vulnerabilities in your web applications in the Web Application Security eKit. IBM Rational AppScan is a leading suite of automated web application security solutions that scan and test for common Web application vulnerabilities. The new Web Application Security eKit provides you with valuable resources, including white papers, demos, and additional information on the benefits of testing your Web applications. FREE! Go There Now!
| | | | Visit IBM developerWorks to download a free trial of the Rational Host Access Transformation Services (HATS) Toolkit. The HATS toolkit provides a set of plug-ins for the IBM Rational Software Delivery Platform to help you easily extend your legacy applications. HATS makes your 3270 and 5250 applications available as HTML through the most popular Web browsers, while converting your host screens to a Web look and feel and it also enables you to develop new Web, portal, and rich-client applications. FREE! Go There Now!
| | | | Learn how Rational Build Forge can extend a simple compile and package build process by adding customization and deployment capability. Go from a manual method to automating: checking for code changes; getting the latest source; compiling and packaging; customizing; copying to and restarting a deployment server; and sending e-mail notification that a new version is available. FREE! Go There Now!
| | | | Ken Krugler, co-founder of code search company Krugle, and Laura Merling, vice president of Marketing and Business Development for Krugle, join to talk about the ins and outs of code search and what it means as a new feature for developerWorks users. FREE! Go There Now!
| | | | This whitepaper provides areas to consider when evaluating any software configuration management solution. It addresses how the IBM solutions (Rational ClearCase and Rational ClearQuest) meet the needs and requirements of both project leaders and developers to provide successful Software Change and Configuration Management. FREE! Go There Now!
| | | | The discipline of assembling and delivering software is maturing beyond standard developer-centric compile/test software builds. The end-to-end software development lifecycle is emerging as the new focus moves “Beyond the Build.” Join this on demand webcast to learn about methods for streamlining software delivery and key capabilities of the IBM Rational Build Forge framework for automating build and release management in environments of any size. FREE! Go There Now!
| | | | Viper 2 brings a great value to developer communities including SQL, XML, PHP, Ruby, .NET and Java. You probably already know that DB2 Express-C is free for developers to develop, deploy and distribute. Viper 2 provides a variety of means that help move your application from the development stage to deployment more rapidly. This webcast shows how to best utilize the latest tools available for developing DB2 applications. FREE! Go There Now!
| | | | All FREE IBM® developerWorks Tools! | |