E-Power - The EZine Advantage
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"Regular communication with your customers is essential to your success." - Heidi Richards -
Ezines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the ezine. In fact, I have found ezines to be so powerful that I write and produce five a month. They are:
Self-Marketing News www.self-marketingnews.com
PetalsNCents (a marketing newsletter for the floral industry) - www.petalsncents.com
Creating A Legacy (a newsletter for the nonprofit community) www.creatingalegacy.com
Ramblin' Rose (a newsletter for my customers) – www.EdenFlorist.com
WECommerce News ( for members of The Women’s ECommerce Association, Int'l) – www.WECAI.org
Since the whole topic of eZine production can be overwhelming, I will just touch on the highlights to get you started.
The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in the shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them.
Next: We tell them... >>
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