Does Your Ezine Publisher Try To Rape Your Pocket?
by Paul J Easton
If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic.
Hey- it is a proven tool, so you should use it however some ezine owners have a mental break down when they get some subscribers, its like AHA! Now I have your email address, I am going to sell you every affiliate program I can find.
Don’t get me wrong ezines take a lot of time and effort to put together and its natural for the owner to make a few bucks for his effort. At the same time they should not try to rape your pocket at every chance.
This defeats the main purpose of the email list : to build trust. Lets put it this way, if every week I said "X" tool was the best, and every week a new tool or special, then it would not take look for the subscribers to work out- this guy is suggesting every tool that makes a buck- lose of creabilty in minutes is the result.
So let’s set some rules for the list owner:
You own it - before you recommend something you should already own it, otherwise its like trying to tell somebody about a movie by looking at the posters out side.
Write a review - What did you like about the product/tool or service, but also what could be improved. What progress did you make from it? At the same time if you are still testing, say that too.
Be honest – No product is perfect, is there something that could be added. In some cases maybe you created a spreadsheet or some kind of form to help the product work better- offer this as a special bonus, if someone orders- just get them to forward the receipt of purchase to you and you will send the helpful form.
Be focused- Joining 100 affiliate programs will not help- focus on a few good ones and then repeat them at different times in your ezine- let your subscribers know that they are good tools, and they will thank you for it
Take a stand – I have to give credit to the publisher, Jim Edwards for this one- If you have tried something and it didn’t work let your subscriber know, together with why you think it didn’t work- try to keep it very factual with numbers.
Stay in for the long haul – Take time out to work out that things take time, and marketing online is no different. It can be very low cost compared to a business online but it takes time and effort to work.
Ask and accept feedback- Using email is very efficient for this, but at the same time you need to offer reason, a gift of some sort in exchange for feedback-everybody is short of time. Let your subscribers tell you what they need.
Balance - If you always offer freebies, and then decide to sell something, your subscribers may not be very responsive.
I guess the short end of it is mutual respect between the subscribers and the ezine owner. The subscriber has trusted you with his email information, you as the list owner needs to respect this information.
About The Author
Paul Easton is a self confessed Internet Marketing Nut and Editor of "Power Promotion Plus" –An ezine dedicated to web site promotion tools that work with 3 free gifts for subscribing Check it out here: http://www.Digitalawol.com/?source=Article
paule@Createtoolbar.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
David Barnes, Lead Evangelist for IBM Emerging Internet Technologies will discuss aspects of Web 2.0 that bring value to corporations, academia, and government. He'll also discuss IBM's vision around Web 2.0, including the importance of remixability and consumability. The discussion will culminate with examples of various IBM Software Group solutions you can use to get ahead of the Web 2.0 adoption curve.
FREE! Go There Now!
|
|
|
|
Building a software-as-a-service solution requires addressing a few key technical challenges. In this webcast, we'll focus on the role of IBM Tivoli Directory Server and WebSphere Portlet Factory in creating a Software as a Service solution. We will demonstrate how to use Tivoli Directory Server to prevent the user population of one tenant from accessing the virtual portal and portlet components of another tenant. We will also use the dynamic profile capability of WebSphere Portlet Factory to create multiple highly customized applications from one code base.
FREE! Go There Now!
|
|
|
|
CakePHP is a stable production-ready, rapid-development aid for building Web sites in PHP. This "Cook up Web sites fast with CakePHP" series shows you how to build an online product catalog using CakePHP.
FREE! Go There Now!
|
|
|
|
WebSphere Process Server delivers a unique integration framework that simplifies existing IT resources. Often, as IT assets grow to support business demand, so too does their complexity and manageability. In this webcast, we’ll discuss how WebSphere Process Server helps deliver an SOA infrastructure that provides a common model to orchestrate, mediate, connect, map, and execute the underlying IT functions. Discover how WebSphere Process Server simplifies integration of business processes by leveraging existing IT assets as reusable services without the complexities of traditional integration methodologies.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download IBM DB2 Express-C 9.5, a no-charge version of DB2 Express 9 database server. DB2 Express-C offers the same core data server base features as other DB2 Express editions and provides a solid base to build and deploy applications developed using C/C++, Java, .NET, PHP, and other programming languages.
FREE! Go There Now!
|
|
|
|
Discover how IBM Rational AppScan Standard Edition can help you detext vulnerabilities in your web applications in the Web Application Security eKit. IBM Rational AppScan is a leading suite of automated web application security solutions that scan and test for common Web application vulnerabilities. The new Web Application Security eKit provides you with valuable resources, including white papers, demos, and additional information on the benefits of testing your Web applications.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial of the Rational Host Access Transformation Services (HATS) Toolkit. The HATS toolkit provides a set of plug-ins for the IBM Rational Software Delivery Platform to help you easily extend your legacy applications. HATS makes your 3270 and 5250 applications available as HTML through the most popular Web browsers, while converting your host screens to a Web look and feel and it also enables you to develop new Web, portal, and rich-client applications.
FREE! Go There Now!
|
|
|
|
Join us for this web seminar to learn how you can defend your web applications from attack. Learn about the 3 most common web application attacks, including how they occur and what can be done to prevent them. We’ll also discuss manual versus automated approaches for scanning and identifying web application vulnerabilities and how IBM Rational AppScan, an automated vulnerability scanner, can help you automate more of what you are doing manually today.
FREE! Go There Now!
|
|
|
|
Join this Rational Talks to You teleconference on November 29 at 1:00 pm ET to participate in an interactive discusssion with Grady Booch around architecture and reuse. Get your questions answered!
FREE! Go There Now!
|
|
|
|
Whether you are creating new applications or modifying existing ones, managing integration of new components with traditional z/OS elements is a critical part of building and deploying modern applications. Listen to this webcast to see how IBM can help you optimize your development process using an IDE like Rational Developer for System z that integrates with management tools, such as ClearCase to manage your application development on mainframes.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
