Discover Co-Registration Services - The Secret Weapon For Flooding Your Opt-In List With
by Paula Morrow
It just wasn't happening. Yes, visitors were
coming to the site, but the opt-in list was
growing painfully slow. A new approach was
called for, and a friend recommended trying a
co-registration effort. And darned if it
didn't work!
With both free and paid variations available,
co-registration is based on the practice of
presenting a prospect with multiple opt-in
opportunities (usually subscriptions or
memberships) at the same time.
The Free Way:
The free method of co-registration involves a
cooperative effort between competitors, where
each offers their list the chance to sign up
for a competing ezine(s), often on a
confirmation page after a purchase is made.
In this way, members of the co-op 'share' each
others traffic. You can think of this as a
type of joint venture. It works best when you
partner with one or two other ezine
publishers, offering 3-4 ezine options. You
must limit the choices, as too many can be
overwhelming to the prospect.
The Paid Way:
There are a number of services popping up
across the internet where an ezine publisher
can pay to have their ezine posted with
others, in a directory setting. A prospect
visiting these sites will be presented with a
number of sign up opportunities to opt-in.
These services are also known as
pay-per-subscriber directories.
However, as with other forms of paid
promotions, before investigating a paid
co-registration service, you MUST have a
firm understanding of your numbers. Do you
know how much a new subscriber is worth
to you?
Once you've grown your opt-in list to around
500, run your conversion rates; know how
much you can afford per lead beforehand to
break even.
If you're brand new and haven't yet gotten a
firm sense of your return-on-investment (ROI),
wait until you do before signing up. Without
an understanding of your revenue and
conversion, you could end up overpaying.
Remember, the internet is a numbers game -
make sure you know yours before proceeding.
When considering a co-registration service,
there are a few critical questions you must
ask:
*Does the service provide only opt-in traffic?
If it doesn't, move on. The more targeted the
lead, the better.
*Can the new leads be automatically
subscribed/added to your opt-in list? Or will
the service give you a list of new subscribers
that you'll need to input manually?
*If you're paying, try to avoid buying leads
that have been shared too heavily with ezines
that have a target market identical to yours.
*Only use those services that allow potential
subscribers to read short descriptions of the
ezines being offered - again, this serves to
sort, target and pre-qualify the potential
opt-in traffic. The closer their interests
match your offered information, the better.
*Avoid those services that collect email
addresses based on promotions and/or
contests. These leads are not as qualified,
since subscribers often opt-in only to win a
prize. Their interest may be short-term, while
you are looking to build a long-term, lasting
customer relationship.
So, as with every opportunity, do your
homework first. There are a number of
co-registration services to consider; you can
start with the ones listed below:
http://www.list-builder.com
http://worldwidelists.com
http://ezinecentral.com
http://www.zmedia.com
http://www.profitinfo.com
http://www.myfree.com
http://www.funezines.com
http://www.internetfuel.com
http://www.bay9.com
===============================================
Paula Morrow is president of Ideal Marketing
Corporation. She specializes in p.r.,
information marketing and creating cashflow
systems. Subscribe to IDEALProfits, now read
in 12 countries, and receive 5 FREE ebooks!
http://www.idealmarketingcorp.com/subscribe.html
===============================================
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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