- Don't make your newsletter code complicated. Most email programs can only read the simplest of HTML code. So design your newsletter with this in mind and code the newsletter using very basic HTML. This means you should use a table format, regular font tags, bold and italic tags, and image tags. CSS and more complicated kinds of code won't display properly for all of your readers. Use photos and promotional illustrations to add visual interest. An all-text newsletter can look very boring - even if you have a branded header and footer. But you can use image tags to insert images throughout your newsletter to spice things up. Use highlight boxes to call attention to offers and promotions. You can use a colored background on a text box to differentiate important copy from the rest of your text. This can make those calls to action and promotional boxes more noticeable. Once a reader notices them they're more likely to read them and react! Taking these tips into account will help you to create a HTML newsletter that represents your brand well. It will also look memorable and help you to stay in touch with your prospects and clients - and sell your products and services.
Erin Ferree is a brand identity designer who creates big visibility for small businesses. Her ebook, "All The News About Email Newsletters" will tell you everything you need to know about designing, writing, and sending out an email newsletter to stay in touch with your clients and prospects. http://www.elf-design.com/products-mini-newsletter.html
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