Designing Your Email Newsletter - This mismatch will...
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This mismatch will make your business look inconsistent and less professional. Make sure that your customized design includes not only your logo but also elements of your Visual Vocabulary. This will further distinguish your newsletter from your competitions.
If you do have to use a template for a short time while you work the cost of a customized design into your budget, use the simplest template available on your service - even a blank page with your logo on it will work as a temporary measure!
- Use branding as bookends for your newsletter. Designing every square inch of your newsletter is overkill. You don't need to include graphics and illustration through the whole thing to get the benefit of using graphics. Designing each element of the newsletter will also make it more difficult to use your newsletter as a template. If you design in an article space that's a few paragraphs long and then write an article that's bigger than the allowed space you're going to have to spend time customizing your newsletter design to fit in the longer article. Or what if you decide to change the sections in your newsletter around. Or you decide to promote different things or include different types of information and your newsletter design has very specific structured areas. Instead, you can design a header and footer to "bookend" the content of your newsletter. You can then code the rest in plain HTML. This will create a branded newsletter that looks great and is flexible enough for you to use as needed each time you send it out.
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