Designing Your Email Newsletter
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Last time, I talked about one of the first steps involved in setting up your email newsletter: Getting an Email Newsletter Service.Another commonly-asked question is how to design the newsletter to make it the most effective. This breaks down into several questions and considerations:
Should you send a text only newsletter or design it in HTML? Both options have benefits and issues.
I recommend that most small business use an HTML newsletter because it's much more effective to use graphics to extend your brand. Also graphics are more memorable and can help you to communicate your business's message in a way that's, well, worth the proverbial 1000 words.
Some of the ways to make this already-effective tool even more effective include:
- Use a customized design and not a template. One of the main jobs of a newsletter is to extend your business's brand. If you use a template the design will not be related to your company's brand definition or brand identity.
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