Creating an Email Newsletter from Microsoft Word
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Want an easy way to update your customers with your company news, then adopting an email newsletter or e-Newsletter on a regular schedule can not only keep them informed it may even generate more business.
An e-newsletter combines the benefits of company information and marketing opportunities with little cost to compose and savings realised by using email technology rather tan traditional postal means.
Some things you need to consider when preparing your e-Newsletter;
* Frequency – Make a plan to publish your newsletter on a regular basis
* Content – Keep the content focused on the audience, don’t try and oversell any product or service as these emails tend to get deleted very quickly.
* Size – Try to keep the newsletter to 3 – 4 bullet points, in short attention grabbing sentences that lead to full stories on your website.
* Bandwidth – Try not to over indulge your newsletter with too many graphics, keep in mind many users still have low speed internet connections and large image sizes will have an impact on downloading. Try to keep your newsletter to under 60Kb
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