If possible get your opt-in recipients to provide a little information on the products or services that you offer that is of interest to them. In this way, all of your sends are highly targeted, and therefore more likely to get a response. A short Email form should be sufficient (remember, keep it short).
How successful was your campaign? The good thing with Email campaigns is that they are fully trackable from the time they are sent, unlike other forms of media. This means you can track how many people opened the message, whether or not they clicked on anything, precisely what part of your web site they visited and if they passed it on to a friend.
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