Creating an Effective Opt-in E-newsletter Campaign - When you send...
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When you send an E-Newsletter to your FriendlyWebBuilder.com recipients they have identified if they want to receive HTML or plain text. When you send the message out an "auto-detector" (or sniffer) will strip out any HTML code for plain text recipients so you do not alienate your recipients or send them a message that may be unreadable due to their Email settings.
Tip #6: Combination marketing
Use different forms of media and contests to get people to sign-up. If you can afford to give away a product for free then people will be more inclined to sign-up if it interests them. After the winner has been drawn, use this as an opportunity to communicate with your opt-in base to let them know and move on to the next campaign.
Next: Collect data... >>
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