Creating an Effective Opt-in E-newsletter Campaign - Be conscientious...
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Tip #3: Be conscientious
Don't abuse your recipients by over-sending messages to them. If admissible, tell them up front how often you'll be sending before they opt-in.
Send information that can be used by your customer. Is there a call to action? Is there something they can benefit from knowing or buying? If not, then don't send just for the sake of sending.
Tip #4: Links to your site
Make certain you provide links to your website, not just to your home page, but send your recipients to pages that are directly referenced in your message. If you're selling a particular product, send them to the product page that describes this product in significant detail (don't forget the call to action from here).
Tip #5: HTML or plain text?
A standard rule of thumb is, if your target audience is consumers, then many prefer the HTML format, due to the "prettier" graphical content; but, if you are targeting corporate or technical types, the majority of them desire a message that is text only and one that leaves out any/all marketing hype - just the concise facts.
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