Creating an Effective Opt-in E-newsletter Campaign
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So what's the distinction between permission based (opt-in) Email and Spam?Opt-in Email means that recipients have signed up to receive information via Email from the sender. Of course, the recipient can also unsubscribe (or opt-out) at any period of time and all messages are plainly defined as coming from a specific and approved vendor or source.
Below you'll discover some excellent advice for putting together your next Email/ Newsletter campaign.
Tip #1: Avoid spam
People detest spam and the more it is abused, the more it is hated. It's as if the sender really thinks they will get a new customer by invading (and therefore insulting) their personal space ? their inbox.
Tip #2: Keep the E-newsletter short
Most people are already over-dosing on Email. If you want your message read and you're website visited then get to the point right away.
Next: Be conscientious... >>
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