Considering an Email Campaign? Do It Right With These 7 Tips for Email Campaign Success - Email campaigns are...
(Page 3 of 4 )
Email campaigns are truly designed to be tested, tweaked, and retested over and over again, so don't expect to hit the ball out of the park with your first big "Send."
6. Mind your ISP manners.
How you send your emails matters a lot! Are you planning to send your marketing emails straight from Microsoft Outlook? Check your Internet Service Provider's policies about bulk emailing. (You may have to send emails out in small batches, for example.) Personally, we use the email/newsletter/list management service provided with AhaCart.com, and it's worked well for us so far. You don't want to go to all the trouble of setting up any kind of email campaign only to have it blocked, spamified, or put into the dreaded junk filter.
7. And most importantly, make sure your campaign fits into your overall marketing strategy.
Done right, this email campaign will be integrated with other marketing channels. (News releases, articles, and blogging are our faves.) And hopefully, it'll be part of a regular Content Plan that lets your audience know you don't just want them for their money.
Next: Ideally, your email... >>
More Newsletter Marketing Articles
More By Jase Dow
/ 2 
