Considering an Email Campaign? Do It Right With These 7 Tips for Email Campaign Success
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So, you wanna use email as a marketing tool. Great! As part of your overall marketing mix, email can be great for:
* Maintaining regular contact with your audience
* Automating that contact for maximum effectiveness and use of your time
* Creating marketing pieces that can easily be shared with others
Now, if you're like us, you get all fired up to start writing, and you wanna dive right into it.
And to that we have to say, "Whoa, Nelly!"
Because if you're going to spend the time creating the campaign, wouldn't you feel more confident about its potential if you stopped for a few minutes to make sure you get as much out of the effort as possible?
Yep. Thought so. Pleas, grab a pen and paper, or pop open a new Word doc, and consider these seven items:
1. Define the purpose of your campaign.
For some, it's outright sales. Others are meant for relationship-building. Your reason may be entirely different, but be clear on exactly what one thing you hope to achieve.
Next: Identify your target... >>
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