Choose The Right Format For Your E-zine - HTML Text...
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Advantages:
* Complete formatting options; your newsletter may look like web pages or a printed magazine, with colorful pictures and rich formatting.
* Provide better tracking options; you can see how many people have opened your message.
Disadvantages:
* Some people use email clients that do not support HTML properly, or deliberately turn off HTML—or filter HTML mails from unfamiliar senders into the trash.
* HTML messages are significantly larger than plain text messages, and take more time to deliver.
* When you include pictures, you either have to embed them into your email, which adds to the size, or link them to files on the Internet, which requires the recipient to stay connected to the Internet while reading your message.
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