Choose The Right Format For Your E-zine
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When you plan to publish your e-zine, one of the first things you need to decide on is the format in which you want to publish it to your readers.
Currently, email can be delivered in two different formats: Plain text and HTML. Here are the advantages and disadvantages of each format:
--------------Plain Text--------------
Advantages:
* Easy to create
* Can be read with all email programs
* Small size equals fast delivery and short download times
* Some people consider it to be more personal than HTML newsletters
Disadvantages:
* Poor formatting options
* Newsletters may appear different to different users, depending on the email client, font choices, and margin settings
Next: HTML Text... >>
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