Capturing Identities on a Web Site: Building Your Email List - Create a series...
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Create a series of emails to send to the list. I have found that it is best not to send out messages to the same people more than twice a month. Otherwise you get too many people asking to be off the list.
Askoffs
And always include a blurb at the top or bottom of every email you send, telling the recipient how to get removed from the list if they want. And then be responsible and actually remove people who ask to be off your list. Most mass emailing programs will have a feature called an "excluded list", meaning you just add that person to the excluded list and the program checks against that list for every mailing you send.
And in case you're worried about being accused of spam, the current laws totally allow you to send email to people who respond to your offers. I know as I have thoroughly researched the laws and have sent out over 3 million promotional emails over the last year. The key is to always include instructions on every single email you send to your list, telling them how to be removed.
So after you have started with some free offers and have built up your list, you will have added a new way to promote your business that is essentially free! And it really works.
About The Author
© Copyright 2005 by John Eberhard and RealWebMarketing.net. All Rights Reserved.
John Eberhard is a marketing consultant in the Los Angeles area, is President of RealWebMarketing.net, and has been involved in marketing in a variety of industries for the past 16 years. He can be reached at: http://www.realwebmarketing.net/contact.html.
jeberhard@comcast.net
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