Capturing Identities on a Web Site: Building Your Email List - OK, now let's...
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OK, now let's say that you have some free offers up there on the site and you're getting people signing up for your newsletter or whatever.
The first thing to do is to put those names onto a list. Depending on what you're offering, you might want to make a separate list for each of the offers. The simplest way is to copy and paste and save them into an Excel spreadsheet.
Some programs can be obtained that will automatically dump these names, addresses and other information into a database. One excellent product I have used is Promasoft Autoresponder (www.autoreplying.com). This product allows you to set up filters that will dump the emails into various databases that you create, and will also allow you to send out an automatic reply to the people responding.
You can even set up a series of email letters going out to them - one today, one in 7 days, 14 days, 21 days, etc. I can assist you in configuring this type of set-up.
The beauty of an autoresponder system and setting up a series of sales letters to go out to the people who respond, is that it sells your product on an automated basis. Once you write the letters and set it up, it just goes, selling the product without you having to do much.
But beyond setting up an autoresponder, the concept or strategy is just to start sending out regular emails to your list, selling your products and services.
Next: Create a series... >>
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