Capturing Identities on a Web Site: Building Your Email List - Here are some...
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Here are some different ways you can capture the identities of people who aren't going to buy right now:
1. Offering a free email newsletter subscription. This is probably the most important solution and the one that is applicable to the most types of web sites. Offer a free email newsletter containing information articles and news about your industry or subject matter, or specifically about your company or products. Then include a button on each page of your site that links to the form page they can fill out to subscribe to the newsletter.
Then put out the newsletter monthly. In all probability there is someone in your company who can write information articles that will interest your public. I have found in my experience that HTML emails (which look like web pages and can have graphics and links within them, like this email) work much better than text emails. You will need special software to send HTML emails to large lists, but there are packages that are very inexpensive.
2. Offer software demos. If you are a software vendor, offering free software demos is a great way to collect names. And of course all the people signing up are interested in the product.
3. Offer free information products. Web surfers, for the most part, are already looking for information. Offering free articles, white papers, e-books, etc., is a great way to generate interest in your product and collect email addresses. And of course, the articles, white papers or e-books should be on the topic of your product or service. That way you are pre-qualifying the people who respond, as someone who would be interested in the product.
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