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NEWSLETTER MARKETING

Building an Opt-In List to Optimize Your Internet Marketing Success
By: Wade Whitehurst
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    2006-04-13

    Table of Contents:
  • Building an Opt-In List to Optimize Your Internet Marketing Success
  • Therefore it is...

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    Building an Opt-In List to Optimize Your Internet Marketing Success


    (Page 1 of 2 )

    Would you like to find out what those-in-the-know have to say about Opt-In?The information in the article below comes straight from well-informed experts with special knowledge about Opt-In.

    In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called an opt-in list.

    An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.

    Think about what you've read so far. Does it reinforce what you already know about Opt-In? Or was there something completely new? What about the remaining paragraphs?

    An important part of creating a successful opt-in list is to keep in mind that potential customer will visit your site from many places and may not see your homepage.

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