Also, with a big list of people interested in your web site's topic, if you find a great product that matches the topic you can send a product offer out to your list. They'll be glad to know about the product, some will buy, and you'll earn more than just AdSense income from them. Limit the product offers or just work them into your other emails to keep your unsubscribe rates low and not annoy your list.
Your goal is to convert your visitors into users and customers, and to reach a "critical mass" of users and customers that would keep your business flowing even if your site dropped out of the search engines completely.
Like those new CD players, when your AdSense business "skips", you need a buffer. And the best business buffer is a strong list of your users and customers.
Jonathan Leger is the creator of the popular AdSense Gold package, and maintains an AdSense Articles blog at:
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