Buffering Your AdSense Income With an Email List - Smart Pricing can...
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Smart Pricing can make sudden and drastic changes to your Earnings Per Click (EPC) as well, slashing your income in half, or worse. If you're one of the people who just use AdSense as extra money or to pay for your web site's costs, it's not a problem. But if you rely on your AdSense income, you need buffers.
The best buffer, in my opinion, is a list of names and email addresses of people who are interested in your web site's content. Even if your site stopped receiving any traffic from search engines, you could email your list and earn enough to keep your business going strong while you worked on other forms of new traffic.
It's common for sites that offer products to build a list, but content site owners often seem to think that it's not necessary for them. That somehow, because they are a content site, people don't need to be reminded of the great new article that was just posted or the latest discussion forum topics that might interest their past visitors. It's like they're thinking, "those visitors will come back because we have great content."
Wrong!
Some people will come back, yes, but most of us are very busy people and unless reminded we will quickly forget about your web site. Why do you think eBay and Amazon still advertise all over the place? Is there anyone on the planet who doesn't already know who they are and what they do? Not many.
Next: But even eBay... >>
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