Beware of Accidental Promotions
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As an article writer, I am always on the search for additional information to give my readers, and I often refer my readers to external websites for additional information.
There is nothing wrong with this. In fact, many publishers prefer that you do. They like the fact that the many resources presented can teach a lot of information to their readers.
ARTICLES SHOULD AVOID THE APPEARANCE OF SELF-PROMOTION
The trick in this methodology is to avoid the appearance of self-promotion.
For example, I could say that I like buying printer toner from http://www.tonerr.com. I could say that I like shopping with Toner-R because they provide me access to all of the brands of printers that I have in my office, and they have good prices.
If the link that I provide is pertinent to the information I am presenting in the article, then my recommendation is generally viewed as acceptable content within the body of my article.
Another example I might show you is one of my favorite ezine publishers. The thing that makes the Your Membership Newsletter - http://www.yourmembership.net - stand apart in my own mind is that they provide a combination of informative articles AND people-helping-people features. The people-helping-people features include Website Reviews by other subscribers, and Questions submitted by subscribers followed by Answers submitted by other subscribers a few weeks later. It is a nice combination.
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